STARFISH LIM
Strategic UX Designer
Bridging Strategy, Technology & People
Designing with impact. Empowering users
2026
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MonkiGOAI-Assisted DesignShipped ProductUX
MonkiGO
From concept to live prototype in 60 hours. I used AI as a real design and development tool — digitising 88 artworks and shipping a working web experience end-to-end, solo.
Monkey HuntSystems Thinking Beyond ScreensUX
Monkey Hunt
Designed a constraint-based discovery system for 88 physical artworks across an event space — no app, no screens, just thoughtful spatial logic that made fairness feel fun.
High-Volume Photobooth Workflow DesignUXWorkflow & Operational Design
High-Volume Photobooth Workflow Design
Redesigned a high-traffic Christmas event experience to handle 500+ guests smoothly — through service design and operational UX, without writing a single line of code.
Hero Card ProjectGraphic DesignSystems Thinking Beyond ScreensUX
Hero Card Project
Blended graphic design, AI generation, and storytelling to create a personalised farewell gift — collectible Hero Cards celebrating each teammate's unique strengths, printed with a holographic finish.
Corp Pass RedesignProduct & Platform SystemsUX
Corp Pass Redesign
Redesigned a legacy employee benefits system into a clear, intuitive experience within a 2-week sprint — balancing third-party constraints, multiple pass types, and a fast-moving product team.
Protected: RBAC DesignProduct & Platform SystemsUX🔓confidential
Protected: RBAC Design
Designed a role-based access control experience for a B2B platform — structuring complex permission logic into a user-facing flow that feels simple and transparent.








